Sightline Media Brands Lead in 2020 Federal Media & Marketing Study

Written by Christine Aquino October 30, 2020 0 comment

VIENNA, VA, October 30, 2020 – Five Sightline Media brands are in the top nine go-to-source for news in the 2020 Federal Media and Marketing Study. Federal Times, Army Times, Defense News, Navy Times and Air Force Times were cited by federal workers as their digital or print media source for news. The Federal Media & Marketing Study represents the views of thousands of federal workers in a variety of positions, and provides key information about the federal audience’s media usage.

Sightline brands were also the respondents’ choice in various categories:

  • Federal Times, Military Times and Defense News were in the top federally-focused digital sites
  • Federal Times, Defense News and Army Times were in the top 5 federal/congressional print news publications
  • Federal Times, Defense News and Army Times ranked high in terms of confidence in marketing impact

“At an unprecedented time in our history, results of the Federal Media and Marketing Study are a strong testament of our newsroom’s expertise and authority in this market,” says David Steinhafel, CEO at Sightline Media. “With a marked increase in digital consumption this year and into 2021, our media brands are poised to continue its leadership in their various coverage areas and categories.”

The Federal Media and Marketing Study, released by Market Connections annually provides key insights about the media and marketing habits of this tough-to-reach federal market audience. This year’s study also spotlights the federal market’s discomfort in the prospect of attending in-person events in 2021. This finding bolsters Sightline’s virtual events business which saw remarkable success in 2020, as part of the company’s  strategic pivot amidst the global pandemic.


About Sightline Media Group

Sightline Media Group is a global, multi-platform media company serving the U.S. military, federal government and the international defense community. Sightline’s media brands are the go-to source for news and information about the U.S. military and its culture, and the technology, business and politics of defense and federal markets.